GREEN MARKETING AND ITS IMPACT ON CONUSMER PURCHASING BEHAVIOR OF BALOCHISTAN

Abstract

The purpose of this study is to find the relationship of green marketing and consumer purchasing behavior, data were collected from almost 67 respondents via questionnaire survey, also ANOVA and to test the relationship the regression model was used. The finding of research shows the significant relationship between green marketing variables on consumer purchasing behavior. The originality of this study is on the testing the simultaneous relationship between green marketing and consumer purchasing behavior. The study explores the impact of green marketing techniques on consumer purchase decisions in Balochistan. However, it has limitations, including a limited client base and respondents ages ranging 20-30. The study lacks supporting information for businesses involved in green marketing and related product lines. Further research is needed to confirm the findings and incorporate qualitative techniques for evaluating the effects of green marketing on environmental sustainability.