Green entrepreneurship orientation and green supply chain management practices: the mediating role of environmental performance
Keywords:Green EO, green supply chain management, environmental performance
In recent years, the importance of green entrepreneurship and sustainable supply chain management practices has become increasingly recognized. Green EO refers to a firm's proactive approach towards incorporating environmental considerations into their business strategies. Green supply chain management, on the other hand, involves incorporating environmentally friendly practices throughout the supply chain, from raw material procurement to product delivery. The aim of this study is to examine the relationship between green EO, green supply chain management practices, and environmental performance. Additionally, the study aims to investigate the mediating role of environmental performance in this relationship. The results of the study suggest that green EO positively influences green supply chain management practices, which in turn leads to improved environmental performance. Furthermore, our findings indicate that environmental performance serves as a mediating variable, strengthening the relationship between green EO and green supply chain management practices. These results provide important insights into the importance of green EO and sustainable supply chain management practices for enhancing environmental performance. They also emphasize the need for firms to adopt a proactive approach towards incorporating sustainability into their business strategies.