TOWARDS THE SPORTS ENTREPRENEURSHIP IN THE ERA OF BIG DATA ANALYTICS: A SERIAL MEDIATION

Abstract

A corporation must be able to utilize big data analytics to better understand its consumers' desires and how they act in today's highly competitive industry. Entrepreurial orientation  "may summarize the style, choices, and actions of a company's business strategy." The study argues that organizations can improve their SME performance with the assistance of Entrepreurial orientation  and BDA-enabled dynamic capabilities by developing new products or services, enhancing the quality of existing products or services, reducing costs, and minimizing the market risk associated with developing new products or services. The study has examined a series of mediations of big data analytics (predictive and prescriptive) and big data knowledge management in the relationship between entrepreneurial orientation and SME performance. The respondents of the study were employees working in sports firms. A total of 654 questionnaires were distributed among the respondents through an online survey via social networking sites and Google forms. For further analysis, 407 filled questionnaires were received which indicated the response rate of 62.23%. The data analysis for the study was conducted through smart PLS 3 and SPSS. The results of the study are in line with the hypothesis. As anticipated, the study demonstrates that predictive and prescriptive BDA leads to the development of new products and processes in small and medium-sized firms (SMBs). The study will be helpful for policymakers, practitioners, and researchers.