Afzal , H. A. ., Nasir , N., Zia , M. and Ali, M. (2025) “The Impact of Frugality, Bricolage, and Improvisation on Venture Performance: A Mediation-Moderation Model in Pakistani SMEs”, THE ASIAN BULLETIN OF GREEN MANAGEMENT AND CIRCULAR ECONOMY , 5(2), pp. 49–60. doi: 10.62019/abgmce.v5i2.149.