SHEHZADI, K.; RASHID, M. A.; IRFAN , S. M. Digitally Empowered Experiences: Investigating How AR Interactivity Shapes Online Customer Experience. THE ASIAN BULLETIN OF GREEN MANAGEMENT AND CIRCULAR ECONOMY , [S. l.], v. 5, n. 2, p. 325–340, 2025. DOI: 10.62019/abgmce.v5i2.170. Disponível em: https://abgmce.com/index.php/Journal/article/view/170. Acesso em: 25 sep. 2026.