THE ASIAN BULLETIN OF GREEN MANAGEMENT AND CIRCULAR ECONOMY

The impact of Environmentally Friendly Behavior (EFB) on the Green Perceived Quality in UAE: The mediating role Green Trust

Hualong Li — 2023-03-11

This study aims to examine the impact of environmentally friendly behavior (EFB) on the green perceived quality in the United Arab Emirates (UAE) and the mediating role of green trust. The research design is based on a sample of consumers in the UAE and uses structural equation modeling to test the hypotheses. The results show that EFB has a positive impact on green perceived quality, and green trust plays a mediating role in this relationship. The findings provide valuable insights for firms operating in the UAE to understand the importance of incorporating environmentally friendly practices in their operations, as well as the role of consumer trust in enhancing the perceived quality of green products and services. The results can inform marketing strategies aimed at promoting EFB and building trust in green initiatives and may contribute to the development of more sustainable consumption patterns in the UAE.

Green Buying Behavior in Pakistan: An Empirical Study

Naveed Jan — 2023-03-11

The aim of this research work is to determine the green buying behavior of consumers with their determinants by using theory of planned behavior in Pakistan. In this article, framework is modified by adding age, gender and education as moderators and its moderating effects is determined between purchase intention and purchase behavior. We gathered data from 250 respondents of different age brackets. We used online questionnaire method for the collection of data. Our research design is quantitative. To check proposed framework, we have utilized PLS and SPSS software. We used the structural modeling techniques and bootstrapping procedure to test hypothesis. The findings show that environmental concerns, perceived value and willingness to pay are predictor of purchase intention and purchase behavior. While personal norm is not a predictor of purchase intention and purchase behavior. Lastly moderators do not moderate the relationship between purchase intention and purchase behavior. This study is helpful for marketers and advertisers so that they used this research for creating awareness among people about green buying products to make the eco-friendly environment which is beneficial for the sustainability and the welfare of the society. This research shows the importance of theory of planned behavior while describing the green buying behavior or intentions towards the eco-friendly products. This study has a contribution in the research literature by including moderating effects of age, gender and education in the green buying behavior framework. This study is conducted in a different context of Pakistan.

TOWARDS THE SPORTS ENTREPRENEURSHIP IN THE ERA OF BIG DATA ANALYTICS: A SERIAL MEDIATION

Khorkokkeat — 2023-03-11

A corporation must be able to utilize big data analytics to better understand its consumers' desires and how they act in today's highly competitive industry. Entrepreurial orientation "may summarize the style, choices, and actions of a company's business strategy." The study argues that organizations can improve their SME performance with the assistance of Entrepreurial orientation and BDA-enabled dynamic capabilities by developing new products or services, enhancing the quality of existing products or services, reducing costs, and minimizing the market risk associated with developing new products or services. The study has examined a series of mediations of big data analytics (predictive and prescriptive) and big data knowledge management in the relationship between entrepreneurial orientation and SME performance. The respondents of the study were employees working in sports firms. A total of 654 questionnaires were distributed among the respondents through an online survey via social networking sites and Google forms. For further analysis, 407 filled questionnaires were received which indicated the response rate of 62.23%. The data analysis for the study was conducted through smart PLS 3 and SPSS. The results of the study are in line with the hypothesis. As anticipated, the study demonstrates that predictive and prescriptive BDA leads to the development of new products and processes in small and medium-sized firms (SMBs). The study will be helpful for policymakers, practitioners, and researchers.

Collaborative Green Consumption: The influence of Enjoyment, Reputation, Fashion leadership, need for uniqueness, and Materialism on consumers’ adoption of clothing renting and swapping

Omar Abdelfattah — 2023-03-11

Shared consumption is recommended as an environmentally friendly consumption practice. As a result of overconsumption and a disposable lifestyle, textile waste is becoming a rising environmental issue. Collaborative green consumerism may encourage product reuse while limiting new purchases to prevent excessive textile waste. The goal of this study was to see how personality factors affected consumers' propensity to participate in collaborative green consumption through clothes rental and swapping. Consumer attitudes have altered in recent years, raising concerns about the environmental, social, and developmental consequences. 200 questionnaires were distributed for the survey, and 140 valid responses were obtained. Smart PLS was used to analyze the data. The study's goal was to add to the body of information about collaborative green consumption. This project was also performed to determine whether clients require a new marketing paradigm. As a result, the theory of planned behavior was applied to the study of collaborative green consumption through renting and swapping, with attitude, subjective norms, previous sustainable behavior, and perceived behavioral control selected as moderators.

Corporate Environmental Responsibility and Change Readiness: The Moderating Role of Perceived circular economy Drivers and mediating role of Perceived circular economy Barriers: A conceptual framework

Suchira Mattayaphutron — 2023-03-11

As concerns about environmental sustainability continue to grow, many corporations are adopting Corporate Environmental Responsibility (CER) practices as a means of mitigating their environmental impact. However, the success of these efforts is often contingent on the organization's Change Readiness (CR), or its ability to adapt to environmental change. This paper proposes a conceptual framework that examines the moderating role of Perceived Circular Economy (CE) Drivers and the mediating role of Perceived CE Barriers in the relationship between CER and CR.The proposed framework suggests that Perceived CE Drivers (such as resource efficiency, closed-loop systems, and waste reduction) can enhance the positive relationship between CER and CR by strengthening the motivation and commitment of employees and stakeholders. At the same time, Perceived CE Barriers (such as lack of knowledge, resources, and infrastructure) can act as a barrier to the implementation of CER practices, ultimately hindering the organization's CR. The proposed framework also suggests that Perceived CE Barriers can mediate the relationship between CER and CR, as the barriers associated with CER can impact an organization's ability to adapt to environmental change. Overall, this conceptual framework highlights the importance of considering both Perceived CE Drivers and Perceived CE Barriers when examining the relationship between CER and CR. By doing so, organizations can better understand the potential barriers to successful implementation of CER practices and work to mitigate them, ultimately enhancing their ability to adapt to environmental change and promote sustainability.